Team of UpToMag made a deep research in two keyword services that do keyword research, ranking analysis, competitor analysis and more. What is SEO software? These services are Serpstat and SEMRush.
What is SEO software? We have checked what they’re used for, what they do, and will show you the differences between each one of them. We’ll sum it all up both pros and cons of this services.
What is SEO software? Semrush is a great service with a big amount of possibilities and tools.
Semrush is a seo optimization service developed to provide digital marketers and online businesses with competitive data to inform marketing and business decisions.
SEMrush was founded in 2008. First idea was to make online competition as transparent and fair as possible.
Nowadays, after 11 years of successful existance, this company developed in such way that almost every company and business wants to use their tools.
Why they are so successful? The reason is that Semrush all this period has been doing experiments and constant efforts and now they are world-leading competitive research service for digital marketers.
Amazon, ebay, Disney, Hewlett Packard and many more trust their services and successfuly use it.
Read a success story of David Katrakis to know more about what leads to success.
Domain Analytics – to analyze traffic and keyword statistics of domains and URLs
Keyword Analytics – to conducte SEO and PPC keyword research and analyzing metrics of popular search phrases
Position tracking
Comparison of domains by keywords
Ranking
Organic Research
View organic positions of competitors
Study Ads texts of competitors’
See competitors’ ranking
Multiple sites comparison
Advertising Research
My Reports – to create custom reports that combine research from SEMrush’s Domain Analytics, Keyword Analytics, and Projects sections into a deliverable PDF.
Identify accurate ad data
Ad campaign data in-depth details
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SEMRush Pros
Focus on SEO and Marketing Research to increase efficience of SEO and marketing strategies
Full Research Data Breakdowns
Up-To-Date Keyword Database: SEMRush has a regularly updated database of 120M+ keywords taken from more than 20 countries in the USA, Europe, the Middle East, Australia and China
The service is worth the money requested, simple to understand
You can monitor the changes of your backlinks
Very detailed reports
SEMRush Cons
Updating is a little slow
Not well customized dashboard. You need some time to adjust to it
What is SEO software?
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First of all, Serpstat is a young company that tries to win its respect and esteem and occuoy its position in the SEO market.
Serpstat is a complex platform for SEO (search engine optimization). It is designed to improve performance of any company in main SEO areas, exactly marketing, search analytics, content marketing, PPC, and others.
In addition to this, you can use it to analyze PPC campaigns, find new keyword opportunities and content ideas, perform in-depth competitor research.
Serpstat provides information from these 5 areas:
Website Analysis
Backlink Analysis
Rank Tracker
Keyword research
Site Audit
Features of Serpstat
Database of keywords
Web traffic analytics
Backlink Index
Database of Pay-Per-Click ads
Website rankings
Reporting tool
API
Site Audit tool
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Serpstat Pros
Reasonable price
Finds all the keywords you rank for (not only those you ask it to check)
On-site auditing
Understandable interface design and visualizations
Uses rank tracking and backlinks data for keyword strategy
Detailed analytics at the URL level
Shows all the keywords that competitors are ranking for but you are not
Automatically determines competitors of domain or URL based on common keywords
Discovers most popular pages of any competitor
Shows monetary value of “free” organic traffic earned
PPC advertising data
Technical SEO site audits are customizeable
Hands-on and chat support
Serpstat Cons
No tool to find a parent keyword from long tail keywords and vice versa
No Chrome extension and SEO toolbar
Backlink and keyword databases currently aren’t as large as competitors (because it is a young company)
No clickstream data for more accurate keyword statistics
No option to evaluate a group of keywords
Slow while processing big databases
No link intersect tool
No Twitter share data
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To sum up
What is SEO software? We have shown you all benefits of Semrush and Serpstat SEO companies. So, if you want a comfortable user-friendly service that focuses on research and analysis, we recommend Serpstat.
Semrush is better if you want to have an overview of your SEO campaign and more of an all-around solution for your SEO purposes.
We believe that this information was useful for you.