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Business - Ecommerce & Marketing - October 1, 2018

E-commerce and Security

The Importance Of Internet Security:

Cybersecurity is among the very crucial features of electronic commerce. Without proper protocols in place, online retailers put their clients at risk of payment fraud. Smaller stores face even larger ecommerce security risks as a result of inadequate internet safety from cybercriminals. Records show one in five small business retailers fall prey to credit card fraud each year, with 60 of those stores being forced to shut within six weeks.

Definition: Ecommerce security is a set of protocols which safely guide ecommerce transactions. Stringent security requirements have to be in place to protect companies from dangers such as credit card fraud, or else they risk jeopardizing revenue and customer trust, as a result of inability to ensure secure credit card processing.

Not only hacking is a huge danger of all online merchants, but accepting a fraudulent payment comes at the cost of needing to refund the charges. Outside financial consequences, data breaches harm a brand’s standing and can cause customers to prevent placing their information . However, utilizing the right tools will minimize the danger of fraud and also instill trust within your customer base.

Cases Of Security Risks For Ecommerce Websites:

Ecommerce security risks can be unintentional, intentional or caused by a human error. The most prevalent cybersecurity threats include malware attacks, hacking, credit card fraud, information mistakes or unprotected online solutions. For an ecommerce business, inadequate security management is the greatest cause of danger for online retailers.

Phishing attacks :

Phishing attacks target user data such as login credentials and credit card numbers. Using social engineering, an attacker will pose as a trusted entity to fool a victim into opening an email, text message or instant message.

Credit card fraud.

Within an ecommerce site, there are several vulnerable places that can function as an intrusion stage for a hacker to add payment and consumer information. Using malware, an attacker will extract the credit card information and market the information, sometimes on black markets. Fraud is subsequently committed to extract the greatest value possible through ecommerce , ATM withdrawals, etc..

What can online shop owners do to fortify their sites’ safety ?

Most ecommerce platforms have an arsenal of built-in security features specializing in mitigating electronic trade dangers. Here are some of the ways online merchants can bolster safer credit card processing and information protection.

Ensure that your ecommerce platform has multi-layered safety.

The very best way to maintain your ecommerce company safe from cyber-criminal activity is to layer your security. Make sure your platform sponsor has protections in place on an application-level such as contact forms, search tools and login fields.

Monitor all trades.

Ensure you compare ‘hosting providers’ to make sure yours monitors all transactions for suspicious activity. Set up an alarm system to flag possible threats such as a billing address and shipping address not matching, or several orders being set by a single user with different charge cards.

Deploy regular PCI scans and updates.

Your ecommerce platform ought to issue frequent updates and PCI scans to field for any potential dangers that may be targeting your online shop. Automatic updates must also be a standard practice in preventing new vulnerabilities to viruses and malware.

Utilize the Address Verification System.

To facilitate safer credit card processing, then use an Address Verification System to compare the billing address a customer has entered to what the credit card issuer has on file. An AVS will mechanically separate legitimate transactions from fraudulent efforts.

Card Verification Value is the three- or – four-digit code on the back of a credit card. Under PCI criteria, retailers are not allowed to store this number, even if they record customers’ names, addresses and credit card numbers for future transactions. Furthermore, many cyber-criminals possess a credit card number, but not the physical card. A CVV condition makes it far more difficult to get a deceptive trade to be processed.

Require stronger passwords.

Hackers use algorithms that generate customers’ passwords. These apps run through all the possible combinations to get a four-digit password, with the ability to obtain the right alpha-numeric password fast. Longer passwords with at least one particular character and a capitalization are somewhat more secure. If implementing stricter password criteria, let customers know it is for their protection.

Use SSL certificates to facilitate a secure connection.

SSL certificates authenticate the identity of your business and secure the data in transit during checkout. This keeps your company and your clients protected from having financial or significant information compromised by hackers.

Pick a hosting provider that is PCI compliant.

So as to be PCI compliant, and e commerce platform has to submit to a rigorous set of policies and processes that guarantee the security of payment via credit or debit card. A few of those steps include encryption, anti-virus software, extensive observation, risk evaluation and more.

Ensure that your platform shields against DoS/DDoS strikes.

Most websites simply don’t have the bandwidth to protect against a DoS/DDoS assault, however, the ecommerce platform you select should have the security set up to counter any threats.

Key Terms for YOUR security

  1. Online credit card fraud uses phishing attacks, hacking or malware to steal financial information for fraudulent transactions.
  2. As more consumers adopt online shopping, safety in commerce is a top priority for both merchants and shoppers alike. Clients should always investigate how secure a site is before inputting financial information, while retailers should have multiple layers of security in place to maintain valuable information protected.
  3. Secure Electronic Transaction Protocol (SET) is a three-way trade between the user, merchant and bank using specific protocols.
  4. Cryptography is the practice of encrypting information in an unreadable format, called cypher text. Typically used to protect data, payment information or emails, just those who possess a safe key could decrypt the messages into plain text.
  5. Merchants use payment gateways provided by an ecommerce platform or ecommerce software to authorize credit card payments for online retailers or traditional physical stores.
  6. SSL certificates utilize small data files to fasten a cryptographic key to a company’s file. Once an SSL certificate is installed on a web server, it uses specific protocols to ease a secure link from the host to a browser.

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